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What is Responsive Web Design and Why Every Website NEEDS It

What is responsive web design?

Responsive web design is a design principle in which websites should “respond” or adjust to the width, height, orientation, and platform of any mobile, tablet, and desktop device.

A responsive web design looks great on any device. For example, this website (shameless self-promotion ahead)…

responsive web design example

On the other hand, a non-responsive web design might look great on desktop, but it looks horrible on other devices. This example is made by to demonstrate a non-responsive web design:

non responsive web design example

You can see from the example above that some elements of a non-responsive website are cut off in the tablet and mobile devices. In real-life, mobile users would have to exert more effort to see the rest of the website by either swiping to the right or zooming in and out of the page.

Why Responsive Web Design Is So Important:

As mentioned in my responsive web design service page, every website needs it for two main reasons: mobile-friendliness and search engine optimization.

  1. Responsive web design is mobile-friendly
  2. “Websites that aren’t mobile-friendly annoy users and that’s bad business.”

    If you’re reading this, I’m sure you own a mobile phone and you regularly use it to browse the web.

    I’m also sure that when you come across outdated websites that are not responsive, you’re forced to zoom in and out of the pages just to read the text, view the images, click the links, and so on.

    Isn’t that frustrating? I know it is. Non-responsiveness is one of the reasons mobile users abandon websites. They move on to browse other websites that are responsive.

    And do you know how many people use mobile phones and tablets to browse the web?! More than half of website traffic are from mobile users.

    This means if you have a business website and it’s not responsive, then you’re losing potential customers, which means you’re losing sales opportunities!

    But wait, there’s more! Why is responsive web design so important? Well, aside from being user-friendly to mobile users, it’s also for SEO.

  3. Search Engine Optimization (SEO)
  4. SEO is the name given to the various efforts done by companies, agencies, and individuals to improve their search ranking.

    One of the most important things you could do to improve your SEO is to have a responsive website. Why?

    Because as I said in my responsive web design service page, Google pushes responsive web design as industry standard, making it official when they made updates on their search ranking algorithm on April 21, 2015.

    Google ranks non-responsive websites lower in the search engine results of mobile users. Considering that more than half of website traffic come from mobile devices, responsive web design is a must for every website!

    So if your website is not yet responsive, then it doesn’t matter if your website has the best content, products, or services…

    Because over half of your viewers will abandon it in ten seconds, or they won’t be able to find you on Google search in the first place.


If you’re planning to have a brand new website for your business, remember: responsive web design is a must-have.

If you have an existing website but it’s still not responsive, then buddy, it’s 2017! Let’s make that website mobile-friendly now!

Need help with your website? I’m here to help! You can reach me at or click here to use my form.

Have other questions? Any thoughts? Comment below cause I won’t bite 🙂

About Karla Dampilag

Karla is a location-independent custom website developer. She obviously loves solving problems through web technology, but she also enjoys developing Android apps during her free time.

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