Instinct Outdoors

Case Study: An Online Shop


Instinct Outdoor’s online shop is one exciting project I did for Fix My Web. My job was to convert the finished web design into a fully functional e-commerce website. This is a responsive WooCommerce WordPress site.

Process Summary

Custom WordPress Child Theme

First, I developed a custom WordPress theme for Instinct Outdoors. This custom theme strictly follows the given web design by Fix My Web. The custom theme is built on a Bootstrap framework theme.


Second, I used WooCommerce for the online shop component of the website. Every WooCommerce element (Cart, Product Archives, Checkout, etc.) is customized by the custom child theme.


Third, I made the entire website fully responsive. This makes the website look great on any device width.

The Home Page

Instinct Outdoors home page VIEW LIVE WEBSITE